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Yew Kee x CHICHA San Chen
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ABOUT CHICHA SAN CHEN
Originating from Taiwan, CHICHA San Chen (吃茶三千) has a mission to make high-quality freshly brewed teas accessible to discerning tea drinkers.
Built on a sense of mindfulness with every sip, CHICHA San Chen (吃茶三千) is handcrafted by Taiwanese tea masters with over 20 years of experience, including having its own tea mountain, professional tea tasters and tea roasters.
CHICHA San Chen (吃茶三千) marries the best of bubble tea with traditional tea bringing one of life’s greatest pleasures to the world.
Every cup is brewed to order, poured with passion and served with love.
ABOUT YEW KEE
Yew Kee Duck Rice uses the traditional Teochew method of braised duck cooking together with special recipes in braised sauce and chili making handed down by the patriarch (Seah Teck Yew, 謝徳友), who had been very popular in the Sembawang neighbourhood for selling delicious braised duck rice from a pushcart during the 1950s and 60s.
The brand name was coined by combining the patriarch’s Chinese name Seah Teck Yew (謝徳友), “You” (“友”) and “Ji” (“記”) (a word that is typically used to indicate a food business by the Chinese).
In 2022, the brand undertook a group-wide rebranding exercise to more accurately align its’ brand identity with the group’s history and heritage, renaming from “Yu Kee” to “Yew
Kee”
